Copy Specs
Requirements, restrictions, and deadlines for underwriting copy across every platform in our network. Filter by platform and content type, then click a section to see full guidelines, submission deadlines, and copy examples.
Platform
Content Type
On-Air
General
Must
- Clearly identify the sponsor
- Contain value-neutral, non-promotional descriptions of goods and services
- Abide by FCC standards
- All pronouncers should be in IPA style. Pronouncers expedite our recording process and guarantee a prompt start time
- Jean Cocteau [zhahn-koh-toh]
- Sufjan [Soof-yawn]
- Optional: Bona fide and established trademarked or copyrighted corporate slogan that identifies but does not promote
- Optional: Web address, without "www"
Cannot Include
- Call to action language
- Qualitative, comparative, or superlative language
- Advantages of the product or services mentioned
- Price, discount, or sales (cannot use "free")
- Repetition of the sponsor's name, phone number, or web address
- Pull quotes
- NYPR does not accept political sponsors
- NYPR may accept sponsorship from advocacy organizations (e.g. ACLU), but the message must describe the organization, products, or mission in a neutral way and may not advocate for a particular issue
All copy and copy points are subject to review. NYPR's Standards and Practices reserves the right to reject copy that compromises NYPR's brand identity and values.
Spot Lengths
Standard
Spot Length15 seconds
Premium
Spot Length30 seconds
Final spot length includes 2 seconds of opening language, "WNYC/WQXR is supported by."
Voice Over Talent
Production Time
WNYC On-Air2 business days
WQXR On-Air3 business days
Examples
15 seconds
WQXR is supported by BAM, presenting 887. Director Robert Lepage's childhood is chronicled in this tech-saturated solo work. March 16th through March 26th. Tickets at BAM dot org.
WNYC is supported by the Vermont Cheese Council, creator of Vermont Cheese Week. A state-wide, weeklong celebration of cheesemakers, farmers, and the land and animals that make cheese possible. September 6 through 13th. Learn more at vtcheese.com
Digital Stream
General
Requirements
- Clearly identify the sponsor
- Contain value-neutral, non-promotional descriptions of goods and services
- All pronouncers should be in IPA style. Pronouncers expedite our recording process and guarantee a prompt start time
- Jean Cocteau [zhahn-koh-toh]
- Sufjan [Soof-yawn]
- Errol Morris [ER-uhl]
NYPR reserves the right to request substantiation for claims made within client copy. Unsubstantiated claims may result in the revision or rejection of verbiage.
Cannot Include
- Call to action language
- Qualitative, comparative, or superlative language
- Advantages of the product or services mentioned
- Reference to price
- Repetition of the sponsor's name, phone number, or web address
- NYPR does not accept political sponsors
- NYPR may accept sponsorship from advocacy organizations (e.g. ACLU), but the message must describe the organization, products, or mission in a neutral way and may not advocate for a particular issue
All copy and copy points are subject to review. NYPR's Standards and Practices reserves the right to reject copy that compromises NYPR's brand identity and values.
Spot Lengths
Standard
Spot Length15 seconds
Premium
Spot Length30 seconds
Voice Over Talent
Production Time
WNYC and WQXR Stream2 business days
WQXR Enhanced Spots (copy and music)10 business days
Examples
15 seconds
WNYC is supported by the New York Phil. David Robertson conducts the Orchestra in Stravinsky's Petrushka and violinist Nicola Benedetti performs a concerto by composer and trumpeter Wynton Marsalis. November thirteenth, fourteenth, and sixteenth. Tickets at NY PHIL DOT ORG.
WQXR is supported by Saint Thomas Fifth Avenue, marking Remembrance Sunday on November 9 at 11am with Duruflé's Requiem Mass, offered by the Saint Thomas Choir of Men and Boys with Modus Operandi Orchestra. In person or online. Details at saintthomaschurch.org/remembrancesunday.
30 seconds
WNYC is supported by HBO Documentary Films, presenting The Devil Is Busy, Oscar®-nominated for Best Documentary Short Film. It highlights the increasingly vulnerable, high-stakes work of those safeguarding and providing essential reproductive healthcare amid rising threats and tightening restrictions. The film follows Tracii, the head of security at a women's healthcare clinic in Atlanta over the course of a single day as Tracii works to protect patients seeking abortions and other medical services, including routine checkups and preventive care. Now streaming on HBO Max.
WQXR is supported by HSS, ranked the number one hospital in the nation in orthopedics by US News and World report for 16 years in a row. HSS has outpatient locations in New York, New Jersey, Connecticut, and Florida that provide specialized care for the hips, knees, back, and more to get patients moving again. Most major insurance plans are accepted. Choose Better. Move Better. Appointments available at HSS.edu.
Network
General
Must
- Clearly identify the sponsor
- Contain value-neutral, non-promotional descriptions of goods and services
- Abide by FCC standards
- All pronouncers should be in IPA style. Pronouncers expedite our recording process and guarantee a prompt start time
- Jean Cocteau [zhahn-koh-toh]
- Sufjan [Soof-yawn]
- Optional: Bona fide and established trademarked or copyrighted corporate slogan that identifies but does not promote
- Optional: Web address, without "www"
Cannot Include
- Call to action language
- Qualitative, comparative, or superlative language
- Advantages of the product or services mentioned
- Price, discount, or sales (cannot use "free")
- Repetition of the sponsor's name, phone number, or web address
- Pull quotes
- NYPR does not accept political sponsors
- NYPR may accept sponsorship from advocacy organizations (e.g. ACLU), but the message must describe the organization, products, or mission in a neutral way and may not advocate for a particular issue
All copy and copy points are subject to review. NYPR's Standards and Practices reserves the right to reject copy that compromises NYPR's brand identity and values.
Spot Lengths
Standard
Spot Length15 seconds
Final spot length includes 2 seconds of opening language, "WNYC is supported by."
Voice Over Talent
Production Time
Network5 business days
Radiolab Network10 business days
Examples
15 seconds
On the Media is supported by Progressive Insurance, presenting Progressive's Name Your Price Tool, which shows customers coverage options that fit their needs. More at Progressive dot com or 1-800-Progressive. Price and coverage match limited by state law.
Science Friday is supported by Swann Galleries, with an auction of PRINTED AND MANUSCRIPT AMERICANA: THE SEMIQUINCENTENNIAL EDITION on June 25th, featuring a first edition of the Journal of the First Session of the US Senate. More at swann galleries dot com.
Podcast
General
Requirements
- Clearly identify the sponsor
- Contain value-neutral, non-promotional descriptions of goods and services
- All pronouncers should be in IPA style. Pronouncers expedite our recording process and guarantee a prompt start time
- Jean Cocteau [zhahn-koh-toh]
- Sufjan [Soof-yawn]
- Errol Morris [ER-uhl]
NYPR reserves the right to request substantiation for claims made within client copy. Unsubstantiated claims may result in the revision or rejection of verbiage.
Cannot Include
- Qualitative, comparative, or superlative language
- Advantages of the product or services mentioned
- Reference to price
- Repetition of the sponsor's name, phone number, or web address
- NYPR does not accept political sponsors
- NYPR may accept sponsorship from advocacy organizations (e.g. ACLU), but the message must describe the organization, products, or mission in a neutral way and may not advocate for a particular issue
All copy and copy points are subject to review. NYPR's Standards and Practices reserves the right to reject copy that compromises NYPR's brand identity and values.
Spot Lengths
Standard
PreRoll15 seconds
MidRoll30 seconds
PostRoll30 seconds
Premium
PreRoll30 seconds
MidRoll60 seconds
PostRoll60 seconds
Voice Over Talent
Client-Provided Audio
- NYPR opening is required (e.g. "WNYC Studios / [Name of Show] is supported by...")
- Transcription from audio and audio is subject to NYPR copy guidelines
- Music beds are allowed only if the sponsor owns the rights
- NYPR does not accept jarring sounds in the music bed, as it compromises the listener's experience
- If the spot is rejected, NYPR can record the copy with internal voice talent and add the music bed if applicable
Podcast Codes
All of ItALLOFIT
Brian LehrerLEHRER
New Yorker PodcastNEWYORKER
New Yorker Radio HourRADIOHOUR
On the MediaOTM
RadiolabRADIOLAB
Science FridayFRIDAY
TerrestrialsTERRESTRIALS
Brian Lehrer PoliticsBLPOLI
NYC NowNYCNOW
New Yorker PoliticsNYERPOLI
New Yorker FictionNYERPIC
New Yorker PoetryNYERPOETRY
Production Time
In-House Spots2 business days
Host Read Spots10 business days
Examples
15 seconds
Radiolab is supported by Olde Towne Pet Resort, offering boarding, day camp, swimming, grooming and training. Locations in Springfield, Dulles and Rockville. More at Olde Towne Pet Resort dot com.
WNYC Studios is supported by The Public Theater, presenting the world premiere stage adaptation of GIRL, INTERRUPTED, by Martyna Majok, Based on Susanna Kaysen's memoir, with original music by Aimee Mann, choreography by Sonya Tayeh, and directed by Jo Bonney. Begins May 13. More at public theater dot org.
30 seconds
The New Yorker Radio Hour is supported by Masterworks. With inflation jumping from 5.4% to 6.8% to 8.5%, it is important to own physical things. Masterworks is a fintech platform that allows you to invest in art, a real asset class Bank of America recommends as a "hedge against inflation." Learn why over 400,000 people joined Masterworks to invest in art at Masterworks.io promo code New Yorker Radio Hour. See important Regulation A disclosures at masterworks.io/disclaimer. That's Masterworks.io promo code RADIOHOUR.
Radiolab is brought to you by Progressive Insurance. Do you ever find yourself playing the budgeting game? Well, with the Name Your Price tool from Progressive, you can find options that fit your budget and potentially lower your bills. Try it at Progressive dot com. Progressive Casualty Insurance Company and affiliates. Price and coverage match limited by state law. Not available in all states.
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