GENERAL REQUIREMENTS

• Clearly Identify the sponsor

• Contain value-neutral, non-promotional descriptions of goods and services

• Abide by FCC Standards

• All pronouncers should be in IPA style. Pronouncers expedite our recording process and guarantee a prompt start time

  • Pronunciation Examples

    • Jean Cocteau [zhahn-kok-to]

    • Sufjan [Soof-yawn]

• OPTIONAL: Bona fide and established trademarked/copyrighted corporate slogan (that identifies but does not promote)

• OPTIONAL: Web address, without "www"

• EXAMPLE: WNYC/WQXR is supported by BAM, presenting 887. Director Robert Lepage’s childhood is chronicled in this tech-saturated solo work. March 16th through March 26th. Tickets at BAM dot org.

CANNOT INCLUDE

• Call to action language

• Qualitative, comparative, or superlative language

• Advantages of the product or services mentioned

• Price, discount, or sales (cannot use “free”)

• Repetition of the sponsor’s name, phone number or web address

• Pull quotes

• NYPR does not accept Political sponsors

• NYPR may accept sponsorship from organizations whose purpose is advocacy (e.g. ACLU) but the message must describe the organization, products or mission in a neutral way. The copy may not advocate for a particular issue

ADDITIONAL INFORMATION

Voice Talent

Copy must be read by in-house voice talent

Spot Lengths

Standard: 15 seconds
Premium: 30 seconds

Final spot length includes 2 seconds of opening language "WNYC/WQXR is supported by"