Digital Display Specs

Sizes, file requirements, and deadlines for every ad placement across our network. Filter by brand and placement type, then click a placement to see full requirements. All assets are due by 5 pm ET on the date listed.

Brand

Placement Type

WNYC
Display WNYC.org ROS Banners

Sizes

300x250

File Types

JPG, GIF, PNG, HTML5

Serving: Third-party served or site-served
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
Display Radiolab.org ROS Banners

Sizes

970x250, 970x90, 728x90, 320x50

File Types

JPG, GIF, PNG, HTML5

Serving: Third-party served or site-served
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
Display WNYCStudios.org ROS Banners

Sizes

970x90, 728x90, 320x50

File Types

JPG, GIF, PNG, HTML5

Serving: Third-party served or site-served
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
WNYC Weekly Brief Banners

Sizes

728x90, 300x250

File Types

GIF, PNG, JPG

Send Day: Saturday
Tracking: Click trackers accepted, impression pixels not accepted
Placement: Rotates through header, mid-page, and footer
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
Newsletter WNYC Weekly Brief Native Unit

Image

1:1 aspect ratio

File Types

JPG, GIF, PNG

Send Day: Saturday
Tracking: Click trackers accepted, impression pixels not accepted
Copy Limits: Headline 95 characters, body 250 characters, CTA 20 characters
File Size: 250KB max
Required: Images + copy + URL
Assets due 5 business days before launch
Politics Brief Banners

Sizes

728x90, 300x250

File Types

GIF, PNG, JPG

Send Day: Wednesday
Tracking: Click trackers accepted, impression pixels not accepted
Placement: Rotates through header, mid-page, and footer
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
Newsletter Politics Brief Native Unit

Image

3:2 aspect ratio

File Types

JPG, GIF, PNG

Send Day: Wednesday
Tracking: Click trackers accepted, impression pixels not accepted
Copy Limits: Headline 100 characters, body 250 characters, CTA 20 characters
File Size: 250KB max
Required: Images + copy + URL
Assets due 5 business days before launch
Brian Lehrer Newsletter Banners

Sizes

728x90, 300x250

File Types

GIF, PNG, JPG

Send Day: Thursday
Tracking: Click trackers accepted, impression pixels not accepted
Placement: Rotates through header and mid-page
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
Get Lit Newsletter Banners

Sizes

728x90, 300x250

File Types

GIF, PNG, JPG

Send Day: Thursday
Tracking: Click trackers accepted, impression pixels not accepted
Placement: Rotates through header and mid-page
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
Radiolab Newsletter Banners

Sizes

728x90, 300x250

File Types

GIF, PNG, JPG

File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
WQXR
Display WQXR.org ROS Banners

Sizes

970x90, 728x90, 300x600, 300x250, 320x50

File Types

JPG, GIF, PNG, HTML5

Serving: Third-party served or site-served
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
Weekly Newsletter Banners

Sizes

728x90, 300x250

File Types

GIF, PNG, JPG

Send Day: Thursday
Tracking: Click trackers accepted, impression pixels not accepted
File Size: 250KB max
Required: Images + URL
Assets due 3 business days before launch
Sponsor Supplied Dedicated Email

Header Image

3:2 aspect ratio

File Types

GIF, PNG, JPG

Also Required: Client logo
Copy: 400 words max
File Size: 1MB max
Assets due 5 business days before launch
Gothamist
Display ROS Banners

Sizes

970x90, 728x90, 300x600, 300x250, 320x50

File Types

JPG, GIF, PNG, HTML5

Serving: Third-party served or site-served
File Size: 250KB max
Assets due 3 business days before launch
Display Billboard

Sizes

970x250

File Types

JPG, GIF, PNG, HTML5

Serving: Third-party served or site-served
Placement: Appears mid-page
File Size: 250KB max
Assets due 3 business days before launch
Rich Media Custom Billboard: Video Or Carousel

Build

Custom, per campaign

File Types

Layered PSD, :15 MP4

Assets Needed: Layered PSD with image assets, color codes, fonts, logos, and :15 MP4 file if applicable
Placement: Appears mid-page
Audio: Must be user-initiated
Assets due 10 business days before launch
Rich Media ROS Roadblock

Sizes

970x250, 970x90, 728x90, 300x600, 300x250, 320x50

File Types

JPG, GIF, PNG, HTML5

Serving: Third-party served or site-served
File Size: 250KB max
Assets due 3 business days before launch
Rich Media Mobile Interscroller: Static Or Video

Image

9:16 aspect ratio, up to 3 images

File Types

JPG, PNG, GIF, :15 MP4

Video Option: Layered PSD with image assets, color codes, fonts, logos accepted
Assets due 10 business days before launch
Early Addition Newsletter Banners

Sizes

728x90, 300x250, 320x50 (optional)

File Types

JPG, GIF, PNG

Send Day: Mon–Fri, 9am
Tracking: Click trackers accepted, impression pixels not accepted
Placement: Rotates through header, mid-page, and footer
File Size: 250KB max
Assets due 3 business days before launch
Newsletter Early Addition Newsletter Native Unit

Image

4:3 aspect ratio

File Types

JPG, GIF, PNG

Send Day: Mon–Fri, 9am
Tracking: Click trackers accepted, impression pixels not accepted
Copy Limits: Headline 95 characters, body 250 characters, CTA 20 characters
File Size: 250KB max
Assets due 5 business days before launch
Daily Newsletter Banners

Sizes

728x90, 300x250, 320x50 (optional)

File Types

JPG, GIF, PNG

Send Day: Mon–Sat, 5pm
Tracking: Click trackers accepted, impression pixels not accepted
Placement: Rotates through header, mid-page, and footer
File Size: 250KB max
Assets due 3 business days before launch
Newsletter Daily Newsletter Native Unit

Image

4:3 aspect ratio

File Types

JPG, GIF, PNG

Send Day: Mon–Sat, 5pm
Tracking: Click trackers accepted, impression pixels not accepted
Copy Limits: Headline 100 characters, body 250 characters, CTA 20 characters
File Size: 250KB max
Assets due 5 business days before launch
On The Way Newsletter Banners

Sizes

728x90, 300x250, 320x50 (optional)

File Types

JPG, GIF, PNG

Send Day: Thursday, 12pm
Tracking: Click trackers accepted, impression pixels not accepted
Placement: Rotates through header, mid-page, and footer
File Size: 250KB max
Assets due 3 business days before launch
Newsletter On The Way Newsletter Native Unit

Image

3:2 aspect ratio

File Types

JPG, GIF, PNG

Send Day: Thursday, 12pm
Tracking: Click trackers accepted, impression pixels not accepted
Copy Limits: Headline 100 characters, body 250 characters, CTA 20 characters
File Size: 250KB max
Assets due 5 business days before launch
Sponsored Content Sponsor Supplied Post

Header Image

3:2 aspect ratio

File Types

GIF, PNG, JPG

Optional: Up to 10 images, or a link to an embeddable video or audio clip
Copy: 500–750 words, client supplied
File Size: 500KB–1MB
Assets due 5 business days before launch
Sponsored Content Custom Article

Header Image

3:2 aspect ratio

File Types

GIF, PNG, JPG

Produced By: NYPR Sponsorship Content Studio
Photos: Provided by the Content Studio on request
File Size: 500KB–1MB
Timeline: Kickoff call required
Kickoff call 30 days before launch
Dedicated Email: Sponsor Provided Content

Header Image

3:2 aspect ratio

File Types

GIF, PNG, JPG

Optional Sizes: 970x250, 970x90, 728x90, 300x250
Copy: Up to two pieces of content, 200 words each
Photos: Up to 5 high-res images
File Size: 500KB–1MB
Assets due 10 business days before launch
Dedicated Email: NYPR Custom Produced Content

Header Image

3:2 aspect ratio

File Types

GIF, PNG, JPG

Optional Sizes: 970x250, 970x90, 728x90, 300x250
Produced By: NYPR Sponsorship Content Studio
Photos: Provided by the Content Studio on request
File Size: 500KB–1MB
Kickoff call 30 days before launch

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