Copy Guidelines

REQUIREMENTS

  • Clearly identify the sponsor

  • Contain value-neutral, non-promotional descriptions of goods and services

  • All pronouncers should be in IPA style. Pronouncers expedite our recording process and guarantee a prompt start time

    • Pronunciation Examples

      • Jean Cocteau [zhahn-kok-to]

      • Sufjan [Soof-yawn]

      • Errol Morris [ER-uhl]

  • NYPR reserves the right to request substantiation for claims made within client copy. Unsubstantiated claims may result in the revision/rejection of verbiage.

OPTIONAL

  • Bona fide and established corporate slogan (that identifies but does not promote)

  • Web address, without “www”

  • Mention Discount or Promo Code. Code may only reference the name of the show.

CANNOT INCLUDE

 

VOICE TALENT

  • Qualitative, comparative or superlative language

  • Advantages of the product or services mentioned

  • Reference to price

  • Repetition of the sponsor’s name, phone number or web address

  • NYPR does not accept Political sponsors.

  • NYPR may accept sponsorship from organizations whose purpose is advocacy (e.g. ACLU) but the message must describe the organization, products or mission in a neutral way. The copy may not advocate for a particular issue

In-House Voice: Haneen Arafat Murphy
Host Read spot available at a premium rate for select show

** Standards & Practices reserves the right to reject copy if it compromises NYPR’s brand identity and values.