Copy Guidelines
REQUIREMENTS
Clearly identify the sponsor
Contain value-neutral, non-promotional descriptions of goods and services
All pronouncers should be in IPA style. Pronouncers expedite our recording process and guarantee a prompt start time
Pronunciation Examples
Jean Cocteau [zhahn-kok-to]
Sufjan [Soof-yawn]
Errol Morris [ER-uhl]
NYPR reserves the right to request substantiation for claims made within client copy. Unsubstantiated claims may result in the revision/rejection of verbiage.
CANNOT INCLUDE
Qualitative, comparative or superlative language
Advantages of the product or services mentioned
Reference to price
Repetition of the sponsor’s name, phone number or web address
NYPR does not accept Political sponsors.
NYPR may accept sponsorship from organizations whose purpose is advocacy (e.g. ACLU) but the message must describe the organization, products or mission in a neutral way. The copy may not advocate for a particular issue
VOICE TALENT
In-House Voice: Haneen Arafat Murphy
Host Read spot available at a premium rate for select show
HOST READS
All hosts reserve the right to reject a read. In the event that this arises, our team will work to find an alternate agreeable solution.
CLIENT-PROVIDED AUDIO
NYPR opening is required: (ex: "WNYC Studios/ Name of Show is supported by...")
Transcription from audio and audio is subject to NYPR Copy Guidelines.
Music beds are allowed only if the sponsor owns the rights.
NYPR does not accept any jarring sounds in the music bed as it compromises the listener's experience
If the spot is rejected, NYPR can record the copy with internal VO talent and add the music bed if applicable.